Social Listening: Harness Marketing Insights from Consumer Conversations
The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally aired on February 9, 2016. Listen to the audio recording and follow along with the slides to learn more:
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
- Using real-time alerts and trends for reputation & crisis management
- Distributing social data and insights across the enterprise
- Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
Kevin Hack is the head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company where he manages social listening, engagement, and analysis efforts for the brands and company. Prior to his current role, he led Social Media Customer Care and Consumer Insights at Hershey’s. He previously studied Marketing at the...
Kendra Simpson is the Director of Communications at Kohler Co. leading global social media across their portfolio of businesses. Prior to her role at Kohler Co., she was a Vice President at Ogilvy, leading social strategy for the Kimberly Clark baby and childcare brands. Kendra has a bachelor’s degree in Business from Franklin University In...
Will McInnes is the CMO at Brandwatch, a leading social media analytics tech company. With offices in New York, San Francisco, Berlin and Brighton, Brandwatch provides advanced social media listening and analytics platforms for global brands including British Airways, Digitas, Whirlpool, Dell, PepsiCo and Monster....
Drew Neisser is founder and CEO of Renegade, the NYC-based agency that helps CMO’s transform marketing from mere messaging to programs of genuine value. Dubbing this...