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Social Media at Work: Employee Advocacy Success Stories


This is a podcast for "Social Media at Work: Employee Adovcacy Success Stories." This webinar aired on October 16th, 2014. Listen to the podcast to learn more.

More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.

According to the Edelman Trust Barometer, everyday employees are twice as trusted as executives. Also, Nielsen found consumers are 77 percent more likely to buy a product when they hear about it from someone they trust. Are you ready to take your employee advocacy program to the next level?

First, you may want to review the webinar replay, “Getting Started with an Employee Advocacy Program.” This way, you’ll be ready to join our panel and us to continue the conversation with EveryoneSocial, the leading platform for employee advocacy. With expertise from Hewlett-Packard’s (HP) Zealous Wiley, we’ll discuss:

·      Why employee advocacy programs make good business sense.

·      How other companies got started on the path to brand advocacy.

·      Benefits of putting an employee advocacy program in place for your brand.

·      The biggest challenges with employee advocacy and how to overcome them.

·      Success stories from brands, including HP’s multi-department employee advocacy program rollout.


Zealous Wiley

Senior Digital Marketing Leader, HP

Zealous is a marketing leader with a unique blend of digital marketing and communications experience and a knack for leading through influence.  

He believes in the power of storytelling as he leads and manages HP Software’s global web content and publishing strategy. He is also responsible for developing HP Software’s global employee...

Lorrie Sole

Other, Kelly Services

Lorrie Sole is a Senior Interactive Marketing Manager at Kelly Services, Inc.  Lorrie is a driven interactive marketing professional with a wide array of marketing skills. Lorrie manages Kelly’s email marketing and global social media strategies. She has been managing Kelly’s social initiatives since 2006. She is passionate about social media...

Denise Safari

CMO & Co-Founder, Existence Technology

CMO & Co-Founder, Existence Technology

COO, Evolution Sales & Distribution

Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom,  social business consulting, digital media, mobile gaming, VR/AR, global ...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Thursday, October 16, 2014 - 12:00pm