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The Social Sales Cycle: Real-Time Customer Engagement


The following is a podcast for "The Social Sales Cycle: Real-Time Customer Engagement." This webinar originally aired on March 10th, 2015. Listen to the audio recording to learn more:

To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process. 

Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase: 
• Discovery: The point that a consumer gains and builds awareness of your product or service. 
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase. 
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it. 
• Purchasing: Consumer is ready to purchase your products or services. 
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.


Renee Ducre

Global Director of Marketing, IBM Social Business, IBM

Renee E. Ducre is the Global Director of Marketing driving the go-to-market execution and market evangelism for IBM’s Social Business strategic growth initiative which includes communications, paid/owned/earned advertising, social media, event management, digital / web marketing, instrumentation / tracking, marketing programs, and client...

Dan Gingiss

Dan Gingiss is the author of the new book, Winning at Social Customer Care: How Top Brands Design Engaging Experiences on Social Media. He also hosts the Focus on Customer Service podcast, interviewing leaders at brands which are known for outstanding customer service in social media.

Dan's 20-year career, which...

Joe Martin

Manager, Digital Index, Adobe

Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than seven years in consumer data analysis, corporate strategy, and digital marketing, including SEM and media buying. Joe is currently working as a Marketing Analytics Manager for the Adobe Digital Index team.

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, March 10, 2015 - 12:00pm