The Social Sales Cycle: Real-Time Customer Engagement
The following is a podcast for "The Social Sales Cycle: Real-Time Customer Engagement." This webinar originally aired on March 10th, 2015. Listen to the audio recording to learn more:
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of
Renee E. Ducre is the Global Director of Marketing driving the go-to-market execution and market evangelism for IBM’s Social Business strategic growth initiative which includes communications, paid/owned/earned advertising, social media, event management, digital / web marketing, instrumentation / tracking, marketing programs, and client...
Dan Gingiss is the author of the new book, Winning at Social Customer Care: How Top Brands Design Engaging Experiences on Social Media. He also hosts the Focus on Customer Service podcast, interviewing leaders at brands which are known for outstanding customer service in social media.
Dan's 20-year career, which...
Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than seven years in consumer data analysis, corporate strategy, and digital marketing, including SEM and media buying. Joe is currently working as a Marketing Analytics Manager for the Adobe Digital Index team.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...