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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing


This is a podcast for Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar originally aired on August 5th, 2014. Listen to the podcast to learn more.


The FIFA World Cup was the winning topic for many marketers this summer. Big brands, B2B and B2C alike, jumped on the real-time marketing bandwagon. Who could resist the opportunity to engage with the 3.6 billion people watching the games? Before that, this year’s Super Bowl was a big inspiration for marketing in the moment.

While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power. 

You don’t want to fall behind in the engagement competition. Join us for this webinar to hear from our panel of experts and take part in the conversation about:

• Planning ahead for real-time marketing opportunities

• Meeting consumer’s expectations for timely engagement

• Identifying conversations to add brand value for consumers

• Best practices for discovering more moments to engage

• Setting employees up for real-time marketing success


Gregory Weiss

Vice President/Business Leader of Social Media, MasterCard

As Vice President/Business Leader of Social Media MasterCard’s US Marketing team, Gregg leads consumer & brand engagement across...

Adam Buchanan has been managing social media marketing strategies for outdoor companies for the last 9 years.  He has been with Cabela’s for 1 year and manages social strategy where he focuses on customer service, content marketing, employee advocacy, and social presence at retail. He lives in Denver with his wife, 3 kids, and...

Amber Quist

Vice President of Brand Marketing and Communications at Spredfast, Spredfast

Amber has spent the past eleven years building global, relevant brands through unique storytelling and progressive digital and social strategies. As Vice President of Brand Marketing at Spredfast, she is responsible for leading corporate marketing  and brand communications. Prior to joining Spredfast, Amber lead the campaign...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, August 5, 2014 - 12:00pm