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Transforming Data Noise Into Data Intelligence


The following is a podcast for "Transforming Data Noise Into Data Intelligence." This webinar is originally aired on March 26, 2015. Listen to the audio recording to learn more: 


Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find an effective way to manage data they are collecting from social media, surveys, call center recordings, and a range of other sources. How do you cut through the noise and get actionable insights? 

Join this webinar to learn how to create a strategy for managing big data. You’ll learn: 
• The differences between transactional and non-transactional data 
• How to develop a framework to understand big data strategies and techniques 
• How to create a data strategy that gives you a competitive edge 

• Mason Nelder, Director of Verizon Central Insights & Social Business at Verizon Communications 
• Brendon O'Donovan, Senior Product Marketing Manager at Clarabridge 
• Paul Dunay, Financial Services Marketing Leader at PwC


Mason Nelder

Director of Verizon Central Insights & Social Business, Verizon Communications

Mason Nelder is Director of Verizon Central Insights & Social Business. An "Intreprenuer" at heart, he has held five roles that previously did not exist in the company. Leveraging his experience in Marketing, Communications, IT, and Operational Excellence, he established the vision and operational model of Social Business...

Brendon O'Donovan

Senior Product Marketing Manager, Clarabridge

Brendon O’Donovan is the Senior Product Marketing Manager leading the messaging and go-to-market strategies for Social and Data Acquisition at Clarabridge. With almost 10 years’ experience in account management and strategic marketing, Brendon is passionate about helping customers achieve data-driven social success.  Brendon holds a BS in...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Thursday, March 26, 2015 - 2:00pm