There's so much to consider when building a website, so many different elements that you need to be across in order to maximize performance. And given this, you may well have overlooked one of the most significant visual elements of your site in your process.
Have you considered the font you've used on your pages, and what it communicates to your visitors?
Fonts can actually have a bigger impact on visitor response than you might think, and should definitely be a consideration. To help with this, the team from MDG Advertising have put together this new inforgraphic which looks at the key elements of website fonts, and what brands need to keep in mind when putting together their site.
Again, text takes up a lot of room on your pages. It's worth taking a moment to think about whether you're maximizing your visual appeal, in order to boost your written messaging.