Customer feedback is essential to business development, and social media provides a whole new range of options to help monitor, track and respond to customer queries and comments.
But in order to ensure you're maximizing the potential of customer feedback, you also have to be asking the right questions, at the right time, and in the right way.
So when are customers most receptive to providing feedback, and in what form? Customer Thermometer recently conducted a survey of 1,000 consumers to find out, and their data highlights a range of key considerations to take into account when formulating your own customer feedback process.
You can read the full results of the Customer Thermometer study here.