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Meta shares holiday 2026 tips for small businesses

The company offered guidance on how to plan for ad spending and promotional budgeting ahead of the upcoming shopping season.

Meta touts industry-leading ad revenue growth, but AI unease rises

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

The new fundamentals of brand strategy for modern social media

User behaviors have changed and marketers need to update their mindsets to align with the shifts.

How to build a brand on X

The platform formerly known as Twitter has more than 550 million monthly active users and is still an important online space for discussion and marketing opportunities.

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

4 tips to build a Snapchat marketing strategy

The platform offers significant engagement opportunities, but its privacy-focused approach can make it harder for brands to develop the right messaging and promotions.

How to build a brand on Facebook

Meta’s flagship app has more than 3 billion users and has seen a resurgence due to the popularity of Reels.

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

7 tips for marketing on YouTube

The Google-owned video platform is one of the most influential online channels as influencers and short-form content continue to dominate screens.

6 ways to build a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

5 tips for building an effective brand presence on Threads

The app has become a key engagement platform that offers new opportunities for marketers.

How to maximize Instagram marketing in 2026

Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, working with influencers and leaning into short-form content.

Gap Inc. opens creator program to employees

Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

5 tips for building an effective brand presence on LinkedIn

A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

5 tips for building an effective brand presence on TikTok

A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.

Social media is becoming less social

A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

How to build a brand presence on Reddit in 2026

Looking to build an organic brand presence on Reddit? Follow these key steps.

Social insights fail to reach decision-makers: Here’s what the numbers say

Just 14% of social media professionals feel their organization is able to use social data properly.

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help with discovery.

Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave

The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per a lawsuit.