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Snap posts modest Q2 user and revenue increases

The app added 10 million more daily actives in the quarter while CEO Evan Spiegel said it’s looking to pace its investment in Specs glasses.

Pinterest tells brands to launch holiday campaigns early

The platform said its users start their festive activities as early as September, and a longer promotional period can help marketers learn what works.

TikTok rolls out Dreamina Seedance 2.5

The newest artificial intelligence video generation model is designed to allow for advanced storytelling and longer clips.

Snapchat pitches its ad platform to SMBs

The app’s effort to promote its younger audiences may be good for smaller brands but may alienate larger clients.

LinkedIn offers the option to report AI slop

The platform is testing a new feature that allows posts and comments to be privately flagged as being generated by artificial intelligence.

Snapchat will no longer recommend AI slop

The platform is updating its Spotlight feed to promote human-made content and downgrade anything wholly created by artificial intelligence.

LinkedIn reports solid Q2 revenue growth

Microsoft doesn’t release many performance details, but LinkedIn CEO Daniel Shapero said there was also double-digit member growth.

Reddit’s user base grows to more than 130M daily actives

The company’s Q2 performance update also showed robust revenue growth despite what CEO Steve Huffman called “choppy” search referrals.

Meta shares holiday 2026 tips for small businesses

The company offered guidance on how to plan for ad spending and promotional budgeting ahead of the upcoming shopping season.

Meta touts industry-leading ad revenue growth, but AI unease rises

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

The new fundamentals of brand strategy for modern social media

User behaviors have changed and marketers need to update their mindsets to align with the shifts.

How to build a brand on X

The platform formerly known as Twitter has more than 550 million monthly active users and is still an important online space for discussion and marketing opportunities.

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

4 tips to build a Snapchat marketing strategy

The platform offers significant engagement opportunities, but its privacy-focused approach can make it harder for brands to develop the right messaging and promotions.

How to build a brand on Facebook

Meta’s flagship app has more than 3 billion users and has seen a resurgence due to the popularity of Reels.

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

7 tips for marketing on YouTube

The Google-owned video platform is one of the most influential online channels as influencers and short-form content continue to dominate screens.

6 ways to build a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

5 tips for building an effective brand presence on Threads

The app has become a key engagement platform that offers new opportunities for marketers.

How to maximize Instagram marketing in 2026

Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, working with influencers and leaning into short-form content.

Gap Inc. opens creator program to employees

Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

5 tips for building an effective brand presence on LinkedIn

A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.