Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.
There are 6.8 billion people on the planet; 4 billion use a mobile phone; only 3.5 billion use a toothbrush.
Search and activity
70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour.
Receptivity of users to marketing messages
50% of those surveyed reported that receiving text messages from retailers and making a purchase as a result.
Other key data included:
- How many mobile users bother to scan QR codes
- Time users spend using smartphone applications
- How the percentage of users doing mobile research translates into purchase figures
- Marketers' plans to use mobile technology over the next 12 months and beyond
Statistics and infographic taken from the Modern Marketer universe.