Since its launch in 2003, LinkedIn has grown into a massive social media presence with more than 300 million users. For companies, it has become a reliable platform for reaching out to both their business partners and target customers. While it can tune up your company's image, it could also create detrimental effects if not properly managed. To increase your chances of being noticed by your customers, here are three key points you should keep in mind.
1. Create an impressive profile
Upon visiting your company's LinkedIn page, visitors are almost immediately drawn to its banner image. So make sure to design a clear banner image that carries your company's branding, including your company logo or name.
While it is advisable for the bio to be brief, you'll need to provide complete information about your company and the products and services you offer. Including achievements and projects that your target demographic is familiar with can help build your reputation and increase both followers and potential customers. As such, it's also important to provide contact details and links to your website and other online properties.
2. Build your network
One of the vital elements to attract your market is to build and create genuine relationships with your customers and other companies in your niche. LinkedIn is a sea of opportunities that allows you to search your market, a platform designed to bridge companies and people based on the industries and interested in. This gives you an opportunity to widen your network.
Sending professionally written direct messages to your audience can help though it should not be done regularly to prevent your brand from being deemed as a spammer.
3. Stay active online
A good way of establishing and growing a network is by staying active online. You can create valuable content on your own website or blog and then share them on your LinkedIn page. You can also post statuses, images, or links - anything that would grab their attention and motivate them to interact with you.
Regularly posting engaging content on your business page can build your reputation as an authority in your niche, which can eventually earn your followers' trust and loyalty. Should your followers engage with your posts, be sure to acknowledge them immediately. Through this, you would be able to identify with them faster and increase your page's traffic.
Building your business is not all about sales, it's also about establishing connections with your target audience, whether via traditional marketing methods or on the social web. By optimizing your LinkedIn presence, you'll be able to have a productive interaction with your market and grow your customer base.