​Digital transformation has changed the way organizations operate, breaking down functional silos and requiring marketers to take on new responsibilities. To meet the new roles and challenges, marketers must assess how their function can best contribute to a digitally transformed organization and what skills individual marketers must acquire for success. 

In this webinar, seasoned marketing experts will explore:

  • The evolving role of marketing leaders and teams worldwide 
  • Why the traditional marketing role is decreasing in importance and what responsibilities are gaining traction
  • How the new role requires focusing on different KPIs to more accurately track progress
  • What skills marketing leaders must have to lead this transition and remain competitive