Why Knowing Your Customer Insult Rate Can Be Beneficial for Your Business

March 11, 2020  • Webinar 2pm ET

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Overly cautious fraud detection often leads to false positives, meaning you’re turning away good customers and prospective life-long advocates for your brand. But knowing the volume and impact of these false positives can be an expensive guessing game if you don’t know your Customer Insult Rate. Your Customer Insult Rate is the first step in reducing the impact of false fraud positives on your business, while also enhancing the customer experience.

Join us for a thought-provoking webinar where you’ll learn:

  • The value of knowing your Customer Insult Rate
  • How to accurately collect Customer Insult Rate data
  • Why it’s critical to move to a proactive fraud prevention approach
  • How focusing on digital trust and safety can create a better customer experience and drive growth