Looking at the Drizzy iPhone App: How to Make an App Go Viral
Have you ever struggled to come up with the perfect text message? Are you having trouble replying to your ex? Drake can help you with that.
The new Drizzy iPhone app let's you choose from Drake's lyrics to use when you're texting, tweeting, sending a Snapchat, or posting on Facebook. Similar to the Emoji app, Drizzy adds a customized keyboard to your iPhone consisting of a variety of Drake lyrics for you to pick from and send straight to your friends. You never have to think of a cleverly worded text again - just pick a Drake lyric right from your keyboard! The lyrics are even organized into categories such as "Feels", "Hustle", and "Ex's" for easy browsing.
Since Drizzy's release on March 4, it has been featured on Vibe, MTV, Elite Daily, Buzzfeed, Cosmopolitan, Mashable, Yahoo Music, and countless other sites.
Within the first 48 hours after Drizzy's release, it was downloaded 100,000 times. Within the first week, it was downloaded 200,000 times and was the #1 trending app on iPhone's App Store.
So how did Drizzy garner so much attention in so little time?
- Target Market
- Drizzy creators Regy Perlera and Luc Succes understand their target market's interests and know where they spend their time. Young people, many of who are Drake fans, already love to communicate on their iPhones, and are receptive to new and entertaining tools that will help them do this.
- Drizzy is one of a kind, and its target market--young iPhone users--are constantly hungry for the latest technology.
- The Drizzy creators maintain a "personality" across all social platforms that is consistent with the casual, and at times humorous, tone of Drake's lyrics.
- By marketing Drizzy primarily on social media, fans can engage personally with the creators. A Drizzy Facebook post asked followers to help determine which artist's lyrics the creators will base their next app on.
Drizzy for Android is in the works. Other artist's lyrics are coming soon. Stay updated by following Drizzy App on Facebook and Twitter.