There's no doubt that video marketing is on a steady incline. Video content is an excellent way to capture audience attention and deliver your marketing messages in a more engaging, active way, and as such, it comes as little surprise that more and more brands are leaning towards promotional videos to attract potential customers.
If you're looking to build brand awareness, generate more leads and increase your brand visibility online, video marketing is certainly worth your consideration.
If you're looking to get started with video marketing, here are five proven tips and best practices that can help you come up with a winning strategy to promote your videos on social media networks.
1. Length Matters - Keep Them Short
Editing is one of the most difficult tasks of creating an effective marketing video. Viewers have short attention spans and the risk of creating longer videos is that they may not be watched through till the end.
If you have an important takeaway or call to action towards the end of the clip, viewers could miss it, so it's better to keep your videos short or make sure your key messaging is up front, in the first few frames.
This why editing is essential. If required, hiring an experienced editor can deliver great results for your business.
2. Upload Directly to Social Media Platforms
Instead of uploading your videos on YouTube and then sharing the links out to other social networks, consider uploading your video content direct to your social media profiles, pages and groups. Each social network has its own methods of optimizing your videos for better results and visibility. Just sharing the links to YouTube or your business website may not be the optimum way to maximize your success.
3. Embed Logo and Links
As already noted, videos are great for building brand awareness. Consider embedding your company's logo and tag line at a strategic corner of the screen and don't forget to link them to your business website. This is a proven tactic to improve brand visibility and drive clicks and conversions to your product pages.
4. Optimize for Search Engines
It's a good idea to optimize your social videos for your target SEO keywords, even when posting them on social networks. Carefully choose keyword/s that encapsulate the theme of your business and create catchy titles that will entice readers to click.
Also, don't ignore the descriptions and tags. It's essential to include a detailed description telling users what your video is all about.
5. Add A Call to Action
Adding a call to action is a no brainer - after all, it's the leads and conversions that matter the most.
Never miss out on an opportunity to ask your viewers to take action at the end of your video. Take the creative route and try to come up with innovative captions and questions that gets viewers to click on your CTA link.
For some additional inspiration, consider these notes and stats on video marketing that Bakehouse Aerial Filming have shared in this infographic (below).