For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more about conversions.
Here are five ways to use Facebook to increase conversions this holiday season.
1. Spruce up your Facebook Page
Boost your brand's appeal to holiday newcomers who are seeing it for the first time by updating your images and content. Be sure to include clear and visible calls to action and a button to get people to your site as easily as possible. Invest in graphics that pop and are fun, unique, and seasonal.
2. Carousel ads
Website click carousel ads are a highly effective way to feature a variety of products, events, or services that can be linked directly back to your site with call to action buttons. According to 2016 Q2 Reports, your goal for cost per click ads should be to remain under $0.30 - but another important thing to remember is that this "average" can fluctuate greatly during the holiday seasons because a lot of ads are competing at that time, so don't be surprised if they're more expensive during this period.
3. Local Ads
Local ads can be a pricier, but are a great way to get foot traffic into your brick and mortar shop. You're able to target people within a radius of your choosing with clear call to action buttons which guide users on how to get to your store, to call you, to send a message or to learn more.
4. Seasonal campaigns
A themed campaign can be a great way to encourage your audience to share your seasonal efforts. For example, giveaways, coupons, flash sales and sweepstakes are all great for to engaging your audience and encouraging them to share your promotions with their friends. This should help to expand your audience and increase your conversions - be aware of Facebook's policies on competitions though.
5. Influencer marketing
Reach out to influencers and bloggers to collaborate and essentially rent their audience to increase your conversions. Depending on their clout, some influencers will work with you for discounts, free shipping, free product, extended subscription, and of course money. Not directly related to Facebook, but another marketing effort worth considering is reaching out to your biggest customers with a gift. This could work toward retaining the relationship you have with them and entering the next year (and budget considerations) being fresh on their mind.
Facebook can be an incredible place to find significant ROI for your ads and your efforts. So even though you have have hundreds of other things to do this year as the holiday efforts ramp up, give your Facebook Page, and especially ads, more attention and see what it does for you. This could result is something incredible to build on for the coming year.