"Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don't work because they don't serve a purpose or have a call-to-action.
Here is a comprehensive guide by BannerSnack on how to make your visual ads effective. Do you know your ABCs?"
Text Hat Tip: DesignTaxi.
This post originally appeared on Irfan Ahmad's blog.