While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential - business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it's not Instagram or Snapchat, it doesn't enable VR and AR capabilities, taking it to the next level. But while social platforms can change their algorithms and limit your reach, e-mail marketing provides a more stable, direct connection to your audience, an option which can help you maintain your marketing productivity amidst the broader, ever-shifting landscape.
It may not get as much hype, but email marketing can most definitely generate results.
Underlining the opportunities of email is this new infographic from MageMail, which is a 'cheat sheet' on how to maximize your email marketing strategy, combining a heap of stats and insights. Definitely worth a look.
You can view the original graphic here.