After allocating budget to social media advertising, your executive team will be expecting to see how those ad efforts are paying off. Performance reporting is an inevitable task for any business that takes social media marketing seriously - the key to creating effective social media reports is ensuring the data you present is appropriate, and relevant, for the audience at hand.
Preparing and presenting a monthly report can bring about similar stress as those college thesis papers that counted for 75% of your grade - except this particular assignment happens twelve times per year. Your team's worked its tail off to meet and exceed KPIs, and diligently tracked everything for reporting purposes - but if the presentation is full of disorganized data, your boss is liable to think you don't know what you're doing.
In the below infographic, we've put together five key tips that'll give you the building blocks you need to build an effective report and facilitate productive conversation about your social media strategy.
Following these steps, you'll be able to create a cohesive story that's easy for clients - both internal and external - to follow, and will ultimately earn you trust and authority.
A version of the post "How to Create Effective PPC Reports" was first published on the AdStage blog.