Let's face it - as marketers, it's getting harder and harder to get our customers' attention. And not just online, but in all forms of advertising - with more than 200 million pieces of content flooding the internet every minute, standing out from the crowd isn't quite as simple as it used to be.
Over the last two years I've read, written, and practiced a few growth hacking techniques myself. From building personal credibility by writing for sites just like this, to building entire customer acquisition campaigns like the Influence Estimator, which helped our company double its customer base in under two months.
In order to keep up in a world that moves faster than us, I truly believe that marketers need to think more like growth hackers. Start-ups have been hiring growth hackers for the last decade, and they've seen rapid growth because of it. Brands like AirBNB, Hotmail, Linkedin, Dropbox, PayPal, and Pinterest are just a few that acquired millions of customers in just a few years.
It's time that large corporates, telcos, insurance companies and banks start following a similar approach. I created this Slideshare to share my thoughts on how marketers can use growth hacking tactics to create things customers actually want.
If your company's operating with a traditional marketing mindset, it might be time you consider hiring a few growth hackers. If you're interested in learning more about the Growth Hacking scene, i'd recommend joining Growth Hackers, it's a great community with thousands of marketers from around the world.
I'll leave you with a quote from the world's highest valued private company:
"'Growth Hacker' is the new VP of Marketing"
- Andrew Chen, Growth at Uber.