Two of the smartest marketers I know, SAP's Gail Moody-Byrd, and thought-leader and super-connector Natascha Thomson recently joined Linda West from Act-On for a webinar about how to bring mindfulness to what we do as marketers. It may seem (as it does to me sometimes) that with all we need to accomplish and all the data we need to analyze, what we really need is another mind, additional to the one we have, in order to stay on the ball. But as the panel revealed, mindful marketing not only avoids a lot of the stupid mistakes (which Thompson reminded us of), companies which have been able to incorporate mindfulness training into their cultures, including Google and SAP, have seen attributable increased shareholder value as a result of such efforts.
You'll find on the archive that West shared some of the data-driven trends that threaten to overwhelm us in our jobs and make us a mindless mess - these insights will be useful for those of you advocating for greater mindfulness in your companies. Moody-Byrd looked at a specific use of mindfulness in SAP's launch of its new magazine, 'The Digitalist', and both she and Thomson expressed their appreciation for the work Marc Lesser did while he was at Google, the lessons from which he now takes to other companies.
There are many gems in this conversation that you can apply personally as well as professionally. Enjoy!
Main image via Shutterstock