Instagram Filters Reveal Your Personality [INFOGRAPHIC]
Did you drop out of art school? Then you probably use the Brannan filter.
Is The Royal Tenenbaums your favorite movie? Your Instagram followers could probably tell by your overuse of the Earlybird filter.
Any marketer knows that the way images look communicates important information to viewers. Color matters. Lighting matters. Style matters as much as the actual content of the image when you are trying to communicate a brand.
This infographic by Marketo is helpful because it suggests the kind of style that different Instagram filters communicate. Do you want to appeal to a hipper demographic? Or an optimistic demographic? Then check out which Instagram filters might appeal to them more.
And you want to be on Instagram and using is with competence. It already has 100 million active users and its demographic skews young. So if you are trying to communicate with younger, urban consumers, it's the play to be. (Though be aware the younger, urban consumers are also snarkier than your average person. Have you notices the kind of comments some brand messages on Instagram receive? It's rather harsh. Amusing, maybe, but harsh.)