The future is virtual and augmented reality, and everywhere you look you'll find more experts pointing to that tech-driven future vision, which we can expect to see take over the next five years or so.
But when it does take over, what should we actually expect? How will marketing be impacted by the new wave of AR and VR? Which will actually be the more influential of the two?
This new infographic from MDG Advertising provides an overview of the key questions around the next big shift - including the important differences between VR and AR, practical uses in application and how we'll get to the next stage. It's an interesting summary of where we're at, providing some perspective for your future planning.