Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance. And, increasingly, customers want information in the visual ways that entertain them, such as videos and infographics.
If you don't already know why your brand should invest in really strong visual content, this infographic from Bandwagon presents some statistics that explain why.
For example, did you know:
- It takes about 50 milliseconds for a new site visitor to form a first impression.
- The brain processes images 60,000X faster than text.
- Companies that create custom visual content have a 7x higher conversion rate.
- Social activity that contains visuals has 40x more shares than text-only.
And more, here: