Guest post by Jesse Noyes
It's that time of the year again. Dreamforce is upon us.
Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions.
With the sessions now released, we wanted to give modern marketers attending some guidance setting their agendas. Here are 14 Dreamforce '12 sessions you won't want to miss!
Secrets of Top Converting Websites
Tuesday, 9/18 12:30-1:30PM
Websites are considered the front door for many organizations, but getting people to come in isn't easy. Jeffrey Eisenberg, a bestselling author on exactly this topic, will be offering strategies to boost your website's conversion rate.
Social Media Influence: Can it be Measured and What Do You Do with the Data?
Tuesday, 9/18 2:00-3:00PM
Everyone is talking about "influencers" these days. But what to do about it? Jeff Dachis, Tom Webster (of BrandSavant), Chris Penn and David Alston (of Salesforce) will discuss how to make it matter.
Beyond Contests: How Zillow Uses Gamefication to Increase Sales
Tuesday. 9/18 4:30-5:00PM
It's a hot topic, but how does it work? Zillow will discuss the specific ways they employ gamefication to close.
Media Industry Kickoff: Media Currency from Gutenberg to Zuckerberg
Tuesday, 9/18 5:00-6:00PM
Publishing isn't just for the media elite anymore. Marketers are likely to benefit from this session of big name media pros discussing how technology is changing the relationship between publishers and their audience.
Touch the Social Enterprise - Marc Benioff and Friends
Wednesday, 9/19 9:00-11:00AM
Salesforce.com's CEO, Marc Benioff, gives yearly insights into where the industry is headed from a social, mobile, cloud perspective. These keynotes shouldn't be missed.
A Perfect Pairing: How Modern Marketers are Helping Sales Crush it's Quota
Wednesday, 9/19 12:00-1:00PM
At the end of the day, B2B marketing is about helping sales make its number. Eloqua's CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk's CMO Steve Sommer on how marketing can become sales's biggest asset.
Can Social Advertising Work for B2B?
Wednesday, 9/19 1:30-2:30PM
Social ads are a go-to strategy for marketers in the B2C world. This session talks to B2B marketers and how they can take advantage of this emerging medium.
Content Strategy Basics: How to Create a Killer Content Marketing Strategy
Wednesday, 9/19 3:00-4:00PM
Content marketing is a must for most businesses. Jeff Ragovin, Buddy Media's Chief Strategy Officer, will provide a how-to for establishing a strategy for generating conversation and engagement.
Best Practices in Social CRM
Wednesday, 9/19 4:30-5:30PM
Ah, social CRM. Everyone talks about it, few know how to do it. Experts like Esteban Kolsky and Denis Pombriant will offer best practices for social CRM.
Social and the C-Suite: Getting Buy In
Thursday, 9/20 9:00-10:00AM
You love social, but does your boss? Amber Naslund and Matt Ridings will show attendees how to get social buy in from the very top.
When Social Media Marketing and Social Selling Converge
Thursday, 9/20 12:00-1:00PM
There's social media marketing and social selling. How do the two come together? Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals.
Thought Leader Perspective: The Future of Social Inside the Enterprise
Thursday, 9/20 2:00-3:00PM
You'll hear a lot about the social enterprise. The Dachis Group's Dion Hinchcliffe will provide insight into how social is being layered across organizations.
Keynote: Leadership - Taking Charge
Thursday, 9/20 5:00-6:00PM
Now this is what I call thought leadership. March Benioff, Colin Powell and GE's CEO Jeffrey Immelt all on one stage.
How Salesforce.com Uses Online Marketing to Grow Our Business
Friday, 9/21 10:00-11:00AM
We all want to know how the mix of online marketing tactics can drive the bottom line. Salesforce.com will share their secrets to success.
Will you be joining us at Dreamforce? Tell us the sessions you plan on catching.