It's that time of the year when lots of people are making predictions about the coming year and what it means for us all in business. As someone who in 2011, predicted an England Rugby World Cup win, Sheffield United not getting relegated, and that Princess Beatrice would look lovely at the Royal Wedding, I thought that I'd leave the 'predictions' to Russell Grant and his friends and do something a little differently.
So, here are some questions, thoughts and ideas for you to consider about your business and its approach in 2012. Why not get your team together and discuss your responses and ideas? Your answers might help you decide what things you need to focus on, and crucially, what you need to DO!
So, 3 Things To Consider......
1. It's clear that in 2012 we are likely to see ongoing tough and uncertain economic conditions, massive customer choice in almost every sector and ever increasing customer expectations. So, why should I buy from you? - what is it that 'differentiates' you and your business? Do you actually know why your customers come to you? What could you / should you do to find out?
2. The continued influence of social media means greater transparency, and the power of 'word of mouse'. However, people only talk about 'remarkable' stuff - 'Average' means anonymity - What are the things that your business does / could / should do to make it 'remarkable'?
3. People are talking, even shouting, more, whether it's on Facebook, LinkedIn, Twitter, forums, blogs, user groups, comparison websites, and, amazingly in real life face to face conversations (remember them, it's when two people in the same room actually talk to, listen to and engage with each other?!!!). They are listening to this stuff more too. The influence of personal recommendation is getting stronger. What are people saying about you and your business? What do you need to do to improve your listening?
If these ideas interest you, you might want to have a look at the 7 Characteristics Of Successful Businesses - a discussion document I've written that highlights how 'Remarkable' businesses win. You can download it for free here. If they don't, then, here's Russell Grant's website!
Happy New Year, and here's to a 'Remarkable' 2012 for us all!