Trendwatching has come out with interesting consumer trends for 2010. One thing that caught my attention was - Tracking & Alerting as an important trend for 2010.
I think this trend provides a huge opportunity for companies wanting to take advantage of data-led marketing for their products or services.
"Tracking and Alerting is something that consumers actually need and want, that delights them, that they crave. They are quite literally asking for relevant information, even giving you permission to provide them with more," Trendwatching.com said.
In the era of privacy and DNC, Tracking and Alerting provides huge advantage for marketers to take advantage of permission marketing. If you were a travel company, imagine a service that let's you alert about long weekends coming well-in-advance ( say 2 months in advance). This will help consumers plan their holidays. It's a huge engagement tool.Hence, planning their travel bookings with them.
Or if I were an insurance company, imagine a service that alerts me to taking an yearly medical check-up or an application that alerts me to my fitness regimen! It's a service that I will really appreciate from my insurance company rather than quarterly renewal notices!!
In my opinion, herein lies a huge opporutnity for companies to take advantage of this trend. The ones who do it, will win the war of customer engagement for 2010.