With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season.

The first video in the series looked at using messages to boost connection and sales, with Facebook’s Katrina Ghadiri outlining a range of notes and case studies to highlight the benefits of the various messaging connection tools.

You can view the full video session here (17 min), but within the session, Ghadiri also shared some key messaging tips for brands which we’ve incorporated into the below infographic.

It could be worth noting for your approach, providing more ways for people to connect with your business.