I can understand why Fashion Week coverage would be a social media battle. I attended two days of events and quickly noticed that the amount of bloggers, photographers, and social media enthusiasts were almost equal to the amount of fans, press, and celebrities in the audience. There wasn't a single individual who wasn't tweeting or live blogging something from the event which sells itself through its myriad of coverage.
Even though you could find anything and everything out about Fashion Week everywhere hundreds and thousands will come out with their Canon cameras or their iPhone sevens, and though I sound cynical, I actually like that. I like that the audience is now everyone's favorite journalist. It allows you to experience an event in a variety of different ways, and if it turns out we as a population make someone famous for a day as a result of it, good for them.
Tags such as #NYFW and #FNO (Fashion's Night Out) are still alive and well as people are attending events uptown in Lincoln Center on the final day. What I saw was a segment called the Box; an area where models showcase collections while standing center circle in a box. This collection was from Fotini and everything about the event was great. They even gave us macaroons!
The lobby was flooded similarly to Time Square where everything fought for attention. Mercedes had gigantic cars cluttering up the floor while Pepsi cartons intercepted you as you tried to make your way to a line. Maybelline did your hair while you were handed some fashion magazine that had something the other three you received on your way in didn't. And just as you were about to walk out someone much more popular than you was walking in. I'm not sure who it was in my case, but he was incredibly skinny and old. Two traits that probably mean he was important.
Outside of the lobby in the courtyard was where people seemed to be enjoying themselves. The weather was gorgeous and the styles people were sporting were diverse and skeptic. I must admit I felt a bit plain, but I just put on a face that said, "Yeah, I know what's up" and fit right in. I even got my picture taken twice. Why I have no idea.
Do a social media search for fashion week on Topsy or SeeSaw and you'll see there's no end to the content rush you can stuff your face with. I love social media for this, but there are those who say it is clouding the field for high quality content. What do you believe?