Instagram continues to work on its option for sharing your Instagram Story via a unique link, with reverse engineering expert Jane Manchun Wong spotting a new variation of the share option in the back-end of the app's code.

Instagram has been testing the option for a few months - back in January, user Lindsey Gamble shared screenshots of another version of the option, which he had spotted in testing.

The addition, if it does get rolled out, could be a big help for brands who are looking to maximize their investment in Stories creation. Some businesses have been hesitant to go 'all-in' on Stories due to the ephemeral nature of the option, with the content that you've spent time and effort creating disappearing after only 24 hours. Of course, that impact has been lessened by the addition of Stories Archive and Highlights, but still, the prominent life span of a Story is finite, which leads to justifiable questions about ROI.

With the capacity to link back to a Story, however, the promotion potential is far greater, which could prompt more businesses to utilize the option. By providing a link, you could promote your Story in your email newsletter, your email signature, on other social platforms - it opens up a whole range of off-platform considerations for getting people back to your Insta presence.

You may already have the option - as noted, some users have reported seeing it in testing - but it hasn't been officially rolled out as yet. We'll keep you updated on any future announcements.