Instagram Tests New Video Stickers in Stories
This is interesting - Instagram is testing a new option which enables users to add multiple images as stickers to a Story frame, including video stickers.
noticed this new Instagram feature - some accounts can now upload photos + videos as their own “sticker” to stories— taylor loren (@taylrn) June 14, 2018
easy way to make collages, share screenshots, + design stories without using another app: pic.twitter.com/M6Z5dJWPgx
As noted by Later's Taylor Loren (and shared by social marketing consultant Matt Navarra), the new option enables you to create single frame collages of your images, with the moving video being the standout option.
Some users have reportedly had access to the option for several weeks, so it won't be new to all, but it doesn't appear to be widely available as yet.
As you can see here, if you have access, the new option will be in your stickers tray. Select the image option and you'll be able to choose the images and videos you want to add to your Story frame.
It provides yet another creative way to use Stories, which, according to Facebook, are on track to become the dominant social sharing option sometime this year. At over 300 million daily users, and growing fast, Instagram Stories is certainly a key option for brands to consider, and the aesthetic of new Stories options like this only add to that appeal.
If you're not utilizing Stories yet, you should be considering it, especially if you're looking for an alternative to prop up Facebook reach declines.
As noted, there's no word on a full rollout from Instagram as yet, but we'll update this post if/when we hear more.
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