As a long time sales manager and corporate sales trainer, and in the last six years as a business consultant and sales trainer for hire, I've worked with thousands of people who either want to improve their sales or whose boss wants them to improve their sales. What I offer is knowledge: how to sell, how to sell more, how to sell more efficiently, how to make more money selling...I'm lucky to have a lot of sales knowledge. And I'm lucky to be able to be paid well for sharing it with others.
I offer this knowledge in my writing, in my webinars and seminars, in my public speaking engagements, and through business consulting and sales coaching.I want salespeople, sales managers, and sales executives to have this knowledge.
So I share this knowledge with my clients and my audiences, and even in this blog. But I can't make people take action on it. Knowledge is one thing, but salespeople who want to excel must take action on that knowledge. Successful selling requires sales behaviors that yield the desired results. When sales knowledge and sales action walk hand-in-hand, success reigns!
Sales actions (behaviors) are determined by both knowledge and self-talk. Once knowledge is present, the salesperson's self-talk can either lift a salesperson to a new level of sales achievement or can act as a limiter of career and income growth.
So to all you salespeople out there: Gain knowledge! Take action!
> Read [books - blogs - articles]
> Listen [podcasts - speeches - manager - sales veterans]
> Participate [webinars - seminars - conferences - classes]
> Observe [other salespeople - yourself -customers]
> Analyze [others - yourself - behaviors - strategy]
> Seek [mentoring - coaching - help - inspiration]
> Act [do - move - call - write - do]
> Reach [beyond - farther - deeper]
> Commit [to yourself - to your employer - to your prospects and customers - to your career]