I love finding 'juicy' information I can use in my presentations and seminars. Following yesterday's post about advertising money being wasted by poor customer experiences, here's another bit of 'juice'!
Almost half of consumers (49%) see personal recommendations from friends, family or colleagues as the most trustworthy source of information. This research, carried out by Satmetrix, shows that much of the £14 billion spent on advertising each year in the UK would be better spent on delivering a higher quality customer experience. In fact, apparently, only 2% of respondents trust advertising the most as a source of information when choosing a product or service.
The key message clearly is 'do stuff worth talking about!' Give people a reason to tell others about you. (It might be obvious, but make sure it's 'good stuff' please!!!!)