Last Friday we launched our survey on Technology's Impact on Sales & Marketing Effectiveness. So far, Executives from 50 companies have responded - thanks for that!
I thought it would be interesting to share preliminary and very high level results in each of the 4 categories we targeted:
- CRM
- Sales and Prospect Data
- Lead Tracking and Marketing Automation
- Sales Enablement and Productivity
The data below reflects answers to this specific question:
How positive an impact has this tool had on your organization? |
CRM
-tools in this category include:
Salesforce.com
SalesLogix
Siebel
SugarCRM
Homegrown
Sales and Prospect Data
-tools in this category include:
Dow Jones
Hoovers
InsideView
Jigsaw
ZoomInfo
Lead Tracking and Marketing Automation
-tools in this category include:
ActiveConversion
Eloqua
Genius / SalesGenius
LeadLander
Marketo
Pardot
Silverpop
Sales Enablement and Productivity
-tools in this category include:
ConnectAndSell
iCentera
InsideView
Kadient
SAVO
For those of you that have not yet taken the survey, you can do so by emailing Matt at [email protected]. Participation will get you the full report and analysis to be released in October.
So what do you think of the data so far? Any surprises? I saw a couple things that made me say hmmm.....
Looking forward to your reaction and please participate if you haven't done so yet!
Link to original post The Inside Sales Experts blog helps businesses leverage Inside Sales best practices for lead generation and increased sales. Whatever your implementation of Inside Sales, you will find tips and techniques here that will help you increase the productivity and yield of your team!