Last week the social media world stepped up their game. Snapchat introduced context cards, Twitter added their 'Happening Now' notification and 'Bookmarks' feature, and Facebook added 'Creative Dynamic' for advertisers and expanded their Workplace offering to allow cross-company-collaboration.
Important developments, as always, but what were the most-important updates on SMT?
Letting our readers decide, here are the most viewed and shared posts from last week.
The most clicked on articles from the weekly newsletter:
1. 11 Creative Ways To Use Twitter's New 280 Character Limit
A hot topic last week - people are heated over whether or not Twitter should have 280 characters or whether Twitter should stick with 140. How can you use the 280 limit to your advantage?
2. The Psychology Behind Social Media Engagement
Sometimes marketing feels a lot like being a psychologist. The only way to succeed is to understand how your audience and customers think.
3. What You Need to Know About Facebook's New 'Dynamic Creative' Ads Tool
It's no surprise this was a hot topic last week. Facebook's new advertising tools is a game-changer for us social media marketers. This article gives you all the information you need to know to get started using Dynamic Creative.
4. 9 Digital Marketing Trends Coming In 2018
SMT Influencer, Bob Carver, visited Hubspot’s INBOUND17 conference - here are the 9 major digital marketing trends and takeaways he learned while there.
5. 12 Facebook Tips You Might Not Know About
Contributor, Scott Sims shares twelve of his best-held secrets for marketing on Facebook. Simple but powerful tips that we can all benefit from.
A Favorite Tweet
Facebook's confirmed that the ability to cross-post Instagram Stories to Facebook is coming soon https://t.co/BitPuKEZRE #socialmedia pic.twitter.com/6ahwxmtCQV
— Social Media Today (@socialmedia2day) October 10, 2017
A Favorite Facebook Post
More News
As we prepare for Halloween and other holidays, #SMTLive will be meeting tomorrow (Oct 17th) on Twitter to talk about How to Improve Your Facebook *Organic* Reach & Engagement. Join us to be a part of the conversation. Share your insight with the group and maybe you'll be featured on our recap article.