Content Marketing on Different Social Networks
Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine's Day gift. This shows you how serious the day is for half of women in relationships. If Valentine's Day is important to your consumers, shouldn't it be important to your business?
Not to mention, Valentine's Day produces a great deal of revenue each year. The average annual spending is $13.19 billion. Not enough businesses take advantage of the opportunities of holiday seasons. The holidays are a time to grow your relationship with customers and clients via social networking.
Lets look at the 4 major social media outlets you can achieve this with:
Posting about topics, holidays, and current events that Facebook users are already thinking about tend to go more viral than other posts. For example, posts that mentioned Independence Day on July 4th created somewhere near 90% more engagement than all other types of posts published that day.
What kind of content is best to post on Facebook?
- Photos on Facebook Pages receive 53% more likes than the average post.
- Photos attract 104% more comments than the average post
- Fill-in-the-blank posts generate about 90% more engagement than the average text post
Google+ is home to the tech-savvy. Which means outdated posts are not going to bode well with your audience. Relevant and trending topics are to be paid attention to. Keep track of when Valentine's Day is trending on Google+ so you can get on top of it as well.
The content shared by successful businesses like H&M always includes an interesting image and the occasional links to interesting content, promotions, and videos. Posting links to your original content will get indexed by Google and improve your SEO.
Pinterest is a powerful tool for social promotions. Yet as of October 2012, 71% of businesses were not on Pinterest. Pinterest users spend more money, more often on more items than any other of the top 5 social platforms.
This makes Valentine's Day the perfect season to utilize Pinterest.
Especially with women using Pinterest for holiday shopping ideas.
How women (70% of all Pinterest accounts) use Pinterest for holiday shopping:
- 60% to find gift ideas
- 26% to create a wishlist to share
- 23% top in photos of gifts I've bought/made for others
- 36% to do research on gifts for others that are already in consideration
It's hard to get heard with all of the noise on Twitter. There are approximately 3,000 tweets sent per second! So make your tweets exciting. In less than 140 characters, you have to grab the attention of your audience.
Giving followers a peek into behind-the-scenes can go a long way. To the audience, it feels exclusive. It's necessary to provide content that they feel is worth their time.