Seriously, that question is being asked.
According to eMarketer, comScore has said that "while Facebook currently trails MySpace as an ad platform, it has greater potential for relative growth. "
comScore ran a comparison between the ads run on Facebook and those on MySpace. Here's what it found...
"[I]n September MySpace had 68.4 million unique visitors, more than twice as many as Facebook. MySpace visitors also viewed 1.4 times more pages per visitor and saw 2.2 times more ads on each page viewed (with each ad being about twice the size of the ads run on Facebook).
"That is more than six times as many display ad views as Facebook, giving it a lot of room to increase the number of ads they are delivering per page viewed."
Considering Facebook's recent brouhaha over Beacon, I'm wondering if adding more ads would be tantamount to rubbing salt in an open wound.
Debra Aho Williamson, senior analyst at eMarketer seems to agree. "More ads per page may not be the answer for Facebook, Aho says. "One of the hallmarks of the site has been its clean appearance, and many of its members appreciate that. Adding more display ads to a page may increase the impression count but it will surely turn off many Facebook users."
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