Simple CRM is an oxymoron - a contradiction in terms in the same phrase. Anybody needing Simple CRM should be protected from the snake oil being promoted by the morons pitching it. They don't have what it takes to make the concept work.
CRM is a business process, not an instant answer to disappointing sales performance. CRM without a clear picture of just how the business works to deliver maximum results with minimum effort is like self dating - sub-optimal and not really scratching the itch.
A clear picture of how the business can work, supported by a software tool which keeps all the ducks in a line isn't something anybody can figure out SIMPLY. It takes time, and focus and continuous improvement.
So beware of the merchants pitching Simple CRM. They're just making life simple for themselves, and more complex for you in the process. Just like the rest of the world they're trying to get their hands in your pocket while you're looking somewhere else.
Every business is different- no two are the same - and their interpretation of the CRM concept is unique.
Businesses don't need Simple CRM.
They need Capable CRM - software which can work the way their business does.
Ultimately the software doesn't run the business - it just makes life a little easier because all the customer and plan information is in the right place, at the right time, when the guys making stuff happen for customers need it.
Unfortunately there's no way of making this simple for you. The software has nothing to do with that. It can just make it harder, or easier, for you to organise your business processes your way.
Quite how your CRM supports your business is down to you. Whether the software is CAPABLE of going where you need it to go is Down to Us.
And for those people who don't understand the challenge of organising customer and process information to minimise the cost and complexity of doing business we suggest you find another career. Because this one isn't going to work out the way you want.