After Instagram added similar measures last year, Snapchat is now implementing new restrictions to limit adults from sending messages to users under the age of 18 in the app.
As reported by Axios, Snapchat is changing its "Quick Add" friend suggestion process so that it’s not possible for people to add users aged under 18 “unless there are a certain number of friends in common between the two users”. That won’t stop such connection completely, but it does add another barrier in the process, which could reduce harm.
The move is a logical and welcome step, which will help improve the security of youngsters in the app, but the impacts of such could be far more significant on Snap, which is predominantly used by younger people.
Indeed, Snapchat reported last year that around 20% of its total user base was aged under 18, with the majority of its audience being in the 13-24 year-old age bracket. That means that interaction between these age groups is likely a significant element of the Snap experience, and restricting such could have big impacts on overall usage, even if it does offer greater protection for minors.
Which is why this is a particularly significant commitment from Snap – though it is worth noting that Snapchat won’t necessarily stop older users from connecting with younger ones in the app, it just won’t make it as easy through initial recommendations, via the Quick Add feature.
So it’s not a huge change, as such. But again, given the interplay between these age groups in the app, it is a marker of Snap’s commitment to protection, and to finding new ways to ensure that youngsters are not exposed to potential harm within the app.
Snapchat has faced several issues on this front, with the ephemeral focus of the app providing fertile ground for predators, as it automatically erases any evidence trail in the app. With that in mind, Snap does have a way to go in providing more protection, but it is good to see the company looking at ways to limit such interactions, and combat potentially harmful misuse.