SMM and SEO are officially considered to be two different paths and courses of action. However, why bother about developing your social media marketing and search engine optimization strategies separately, if you might combine them and get double profit? There are five useful tips you might use during your SMM campaigns in order to achieve success in SEO, and there is no such entrepreneur who would want to miss them.
Tip #1: Links in Profiles Work
Links on social media are considered to be the ones of high quality - that is not a secret for anyone nowadays. What's even better, it doesn't mean how old or new your profile is - it will be highly ranked just because the social network itself has a high authority. So basically, there are good possibilities for optimization here: simply add working links to your website to most of your posts and build them into all of your social profiles. Just bear in mind the common linkbuilding techniques you might use while creating appropriate content.
Tip #2: More Organic Followers
Just a few years ago the number of followers did not have a significant impact on one's rankings. But things change, and right now the quantity of followers and connections is one of the criteria to define whether your rankings are going high or remaining right where they are. What is interesting, though, it's the fact that quality matters: buying followers won't solve the problem. You have to get organic followers - and that can only be achieved by publishing relevant and useful content regularly.
Tip #3: Optimizing Posts Locally
We all are living in the age of globalization, but it doesn't mean that the possibilities to attract local community should be neglected. Social media allows to interact with other local brands in your field and also to get involved in local events. Doesn't mean much for big corporations, but it's a goldmine for small businesses.
Tip #4: Use Keywords
It's funny, how often people miss the obvious opportunities. One of such opportunities is to optimize every single post on your social media profiles. Use specific queries and keywords, enrich your posts with strong anchors, prepared in advance (infographics, videos, qualitative articles), and, without any doubt, your product will get its share of attention.
Tip #5: Get People to Share
Actually, all of the previous tips should naturally lead to the fulfillment of this one. You prepare a swell piece of content, perform smart linkbuilding and, if everything goes right, people are going to "like" and "share" the posts you offered them. However, it would be wise to encourage people to share your content directly - by offering discounts or providing them with contests and lotteries.
Of course, there are specific guidelines for each social network, but in the beginning the general tips will work just fine. Proper social media marketing strategy can boost SEO and bring your website to the highest rankings, thus increasing the quantity of the visitors and, respectively, the quantity of your potential customers.