Maybe social did help retailers after all: http://venturebeat.com/2012/11/27/cyber-monday-social-edition/
LinkedIn releases API for ads: http://techcrunch.com/2012/11/28/linkedin-launches-ads-api-enabling-custom-tools-for-large-scale-ad-campaigns/
MyHeritage raises $25mm, uses at least 40% to buy its biggest rival, Geni: http://thenextweb.com/insider/2012/11/28/family-oriented-social-network-raises-25-million-and-buys-its-main-rival-geni/
How Obama's $250mm fundraising platform was built: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
Do your part to stop the next Facebook scam: http://mashable.com/2012/11/27/stop-fake-facebook-posts/