The Advertisers' Guide to the Holiday Shopping Season [Infographic]
The holiday season seems to start earlier each year - but there's a good reason for that. Customers begin researching gift ideas months in advance, even though they'll only commit to purchases much later. You need to be ahead of the game to start seeing results around Black Friday when sales pick up.
Last year 150+ million Americans shopped during Thanksgiving weekend, spending $289.19 on average.
Social media plays an important role in this scenario, as videos, how-to guides and wish lists are key tools to help grab people's attention during the holiday season. Holiday shoppers want to be inspired, and this is your cue to show them what you can do. As the months advance, you can lead your target audience to conversion with the right ad units and strategy.
To help you prepare for the shopping season, we've created this infographic with some key numbers and stats that can help guide your holiday advertising strategy.
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