Many web evangelists are sharing their views about the future of the next web these days. What will The Web 3.0 be, and how will it be named? For years people have foreseen The Semantic Web. Some might say, it is The Mobile Web, and know how to illustrate the opportunities (i.e. Augmented Reality) in their video.
Others deny this theory and state it is The Spatial Web.
"What tend to define Web 3.0 as not semantic, but rather the extension of the Web 1.0 (content) and Web 2.0 (Social Graph) into the spatial domain. Web 3.0 web content and social nodes are both tagged with spatial relationships and able to form social relationships based on current location. (...) We at the Web 3.0 Lab thing that by adding more spatial dimensions you will get improved semantic understanding. Much of our social understanding is spatial. Reasoning that some people hope to get out of triplestores we think will emerge out of geo-tagging of information. Spatial arrangements of data will drive interesting conclusions about how that data relates to the real world, how it is used, and therefore what it means."
And if we listen to the conversation of Dennis Crowley, co-founder of Foursquare, and Robert Scoble, at this year's Web 2.0 conference, then the power of location-based data will be connecting the dots of user behaviour for future business and customer service strategies. Dennis envisions the future of Foursquare in "listening for what's going on around you (...) You're walking down the street and normally you eat lunch, but you haven't yet. And Foursquare will tell you that you're close to a sandwich place you read about in the New York Times three weeks ago. And that's what you want to try."
Thinking about the development of location-based technology the Web seems to move away from being The Global Web to The Local Web.
In the end, some proclaim Web 3.0 will be The Contextual Web.
"It is a robust procedural grid that understands us, and responds appropriately given the user's current context."
Spot On!
Isn't it funny how we all try to invent our own Web 3.0 stamp as web specialists? And I could imagine different other namings or titles. The Authentic Web. The Realtime Web. The Live Web. And be sure, I will find some explanations for all of the above named. In the end, the Web is about people. People invented and continue to drive the Web - from Web 1.0 to Web 2.0 to Web 3.0 - now more conversational, engaging and transactional than ever before. So, why not name it The People's Web or The Human(ity) Web?
You decide. What title seems most appropriate for you? Come on, let's discuss...
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Tags:Augmented Reality, Content, Customer Service, Future, Listen, Relationship, Strategie, User, Video, Vision, Web 2.0