It was Jill's birthday yesterday and she got a nice email from our local Yo! Sushi that said:
Hey Jill!
We hope we are the first to say 'Happy Birthday to you' today and unlike all of your Facebook friends, we actually did remember!
To celebrate, we are giving you 1/3 off your birthday meal at YO! Sushi, but hopefully someone else is paying.
Just show us your unique code at the top of this mail on your phone, laptop or old fashioned paper to claim this offer.
Many happy returns!
Team YO! Sushi
Nice, simple stuff, and yes, I know it's 'automated', but they didn't have to send it.....and it's valid for a couple of weeks!
The idea of 'planned spontaneity' is a great way of delighting customers - here's an article I wrote all about it on the Management Issues website.
How could you build 'planned spontaneity' into your business?