With so many social media platforms, it can be hard to keep track of where and how to best market to your audience.
Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy:
1. Mobile devices are slowly taking over the marketing world
Over 50% of people in the United States use their mobile device more than desktop to stay on top of trends and research products. Snapchat's a great way to reach that audience easily, particularly younger users - more than 60% of U.S. 13 to 34 year-olds are Snapchatters, according to the research.
2. Target your campaigns
While Snapchat doesn't have a ton of targeting methods, they're user friendly and simple enough that you can find your main audience
3. Easily engage your audience
You can run a campaign where your audience takes a snap with your product, watches a video for a promo code, or you could hold a contest. Opening a dialogue between you and your customers will allow them to see your business as more than just a place.
4. Users have a choice
Unlike many other advertising methods, Snapchat doesn't force an ad repeatedly in front of an audience. Therefore, the users who do view your ad will have a better experience and a more positive brand association.
5. Made for mobile
Snapchat was created with mobile phones in mind. That means that your video will show in fullscreen when vertical, unlike Youtube or Facebook. Your ad won't be tiny and your viewers will be able to easily enjoy your snap
6. Over 100 million Snapchat users
As noted in point one, with the target age bracket for Snapchat being between 13 and 34 years old, there's a fair scope for finding the correct audience for your product or service. One hundred million is a large audience for you to market to - don't keep them waiting.
7. One of the fastest growing social networks
Social media is constantly changing. As of right now, your business could be ahead of the game and marketing to a large group of users, as advertisers have not yet flooded Snapchat with their marketing messages (as has occurred on some other platforms).
8. Create your brand voice
If you don't already have a brand voice and you're working hard to create one, Snapchat's a great place to do so. Through the intimacy of snaps, you can type or talk with your audience and get real feedback as to what they want and expect from your business.
9. Take people behind the scenes
Sometimes, people want to know the detail of how you create your product or provide such a great service. By sending snaps of what goes on behind the scenes, you're giving your customers the answers they crave. This can help build a strong relationship and keep them coming back to your business.
10. Grant access to your live events
Whether you're launching a new product or you're at a trade show, including your audience in these fun events is a great way to make them feel included and special. It's also another way to trend when you're at a big name event.
As outlined read, there are many reasons why Snapchat is a great platform for reaching your audience. Running a Snapchat campaign makes it possible to access millions of consumers and engage with them as well. You can have fun and build a brand while doing it.