Years have flown by since we started taking online business models and the SEO techniques seriously enough. Myriad methodologies were inculcated but none worked better than the norms concerning the Social Media channels. This arena of optimization has shaped up perfectly over the years, lending solidarity to any entrepreneurial setup and 2015 will certainly be no different.
Business models are either new or dying. For the amateurs, social media can actually set the ball rolling at a brisk pace by implementing newer strategies and popularizing the same over a network. Again, it often becomes exceedingly difficult for the entrepreneurs to bring their withering businesses back to life and this is where Social Media can actually help. Some organizations have a pre-defined setup with an extraordinary product to show for but without a layered social approach, things might never fall in place.
I have had the experience of working with several well-known firms that were well versed with the important of social media in business. This added to the foresightedness and here I enumerate a few trending ideas which would take 2015 by the scruff of its neck.
#1Video Content is Viral Content
Words and lengthy texts will never be out of fashion but a bit of spice, every now and then, is certainly desirable. Repurposing YouTube snippets or uploading something worth comprehending might actually save a lot of work. Videos save clutter and make communications easy. Major networking hubs in Facebook have already realized the potential of the short videos, that forma major part of the user timeline.
#2 Social Media Marketing: Now in Real Time
If 2014 was about big brands, then 2015 will certainly outclass all expectations. Real time marketing over Social Media will grow in demand with the trends and news being followed, diligently. The user needs to respond to those minor changes, targeting the customer base. Instant commenting, dynamic uploads and other strategies which work in real time will be given precedence to.
#3 Blogging---With a Twist
With Google planning to sabotage blogs with explicit content rather soon, the importance of blogging might just edge past the 2104 count. The current year might be heavily inclined towards the Google rankings, featuring the most trusted of algorithms and playing around with the same. As Google loves clean and fresh content, blogging will certainly be a show-stopper in 2015. The twist however is that occasional bloggers might face the wrath while slipping down the rankings in near future. Google now has an eye for those regular bloggers who entice and excite with their informative content.
#4 Ello: Witnessing the Rise
The Anti-Facebook campaign isn't fizzing off with Ello arriving faster than we expected it to be. Here is a social media platform that avoids reading into the user posts and promises a transparent approach to networking. This public beta option will be the one to look out for in 2015. Platform engagement might still take a while as the developers are looking to pitch in video integration besides easier opt-outs.
#5 Facebook limiting the Brand Visibility
Facebook still boasts of a significant outreach but the numbers aren't growing as fast as expected. Business owners are now looking for other avenues to combat the Filtered Feed Intricacy. 2015 might just see limited branding and entrepreneurs will now have to resort to promoted and paid advertisements. Organic posts are getting weaker by the hour and paid alternatives will shoot up the charts in days to come.
#6 Riding the Twitter Bandwagon
The question as why businesses use social media will certainly be answered perfectly in 2015. With Facebook taking a backseat, the onus will now be upon Twitter for regaining the lost ground. Twitter offers better choices and flexible advertising options, putting in performance based needs ahead of the retweets. Objective oriented campaigns are given precedence and this trend will continue to rise for the better part of 2015.
#7The Fading Google+
As perceived by many, Google Plus brings nothing new to the table and can be considered as more of a desperate attempt from Google to stay in the contention. This platform might get pushed deeper into obscurity if social media trends for 2015 are to be followed, earnestly.
#8 Using Instagram for that Influencer Bump
Image based marketing has been a hit and Instagram's surge to popularity can be tracked down to better branding schemes. The micro-video slot is worth a look as more customers are making the shift, owing to the seamless editing features on offer. Conducting a social media research might just display the count as over 42% marketers are ready to make the grand shift. The increase in the affluent customer base can be reasoned out to the pay-out targets for those 15 second snippets.
#9 LinkedIn to Widen the B2B Gap
While B2C marketers are a bit wary of this networking platform, the B2B crowd still swears by LinkedIn with a major chunk of 88% users associated with the same. While LinkedIn happens to my personal choice for that added traction, it could just be the new face of SEO in 2015. As reported ,Google updates might take a toll on your business unless the B2B merchandise is sorted out, well in advance.
#10 Content Marketing as the Core Pillar
Even in 2015, inclination towards content will be paramount. While words and syllables were restricted to mere web pages, 2015 might introduce a few newer terminologies in publication and even distribution. Be it an informative lawsuit or a trending Poem or Shayari, social media will take care of your content, if properly and intuitively drafted. Buzzwords will be focused upon and the distribution strategy will be revamped, in accordance with the latest standards.
These predictions are quite certain of holding true for 2015 and I am pretty curious as how the more established networking platforms are going to fare in future. While Facebook looks to integrate the newly proposed 'Buy' button, other emerging trends might not be that distant.