As video content becomes cheaper, faster, shorter, and looks nearly professional-grade with consumer equipment (lookin' at you iPhone 6)... it's also becoming social. Whether or not your audience watches video is no longer a question - in 2016, we're simply interested in where the audience goes for video and what devices they use. And chances are they're watching on the device in their hand... on Snapchat, Instagram, Facebook or YouTube.
A new infographic from Animoto takes a critical look at how professional marketers and small and midsized businesses are using social video today, and will be in the months ahead. Here are a few of the essential statistics you should know...
- More than 60% of pro marketers and SMB owners say they plan to increase investment in video next year
- 44% of SMB owners and marketers plan to spend money to promote video content on Facebook in the next 12 months. (We think that's a good idea)
- 4% of pro marketers and 18.5% of SMB owners plan to spend money advertising on YouTube in the next 12 months
The full infographic is below.