There are tried and true methods for recruiting like networking events, career fairs, and referrals. Now headhunters can take the best traits of those methods and use them on Twitter, which is an increasingly popular way to connect qualified candidates with open positions. Companies from small businesses to Fortune 50 stalwarts use it to find applicants, and with 58 percent of job seekers using the site in their job searches, Twitter is becoming a recruiting powerhouse.
Best of all: The best recruiting options on Twitter are free. Recruiters and job hunters alike tweet and use Twitter chats and hashtags to virtually network and scope each other out. Candidates check company profiles and follow them if they like what they see, and a third of them search job-specific hashtags, apply for tweeted job openings, and communicate with companies over Twitter.
To more effectively chat with recruits, many Fortune 500 companies maintain a Twitter account dedicated solely to recruiting. With so many job seekers on the market, 64 percent of those companies tweet one to three times per day about job postings, specific employees, or company events. And the best recruiting accounts follow the same rules they would at a networking event: be social, active, and human.