According to Facebook, no generation is moving as quickly through critical life stages as Millennials.
As they do so, each new stage presents new experiences:
"...like learning to do their own laundry, stocking up on paper products or buying their first box of diapers - that create points of entry for consumer packaged goods (CPG) that are new to Millennials (18-34-year-olds) but perhaps not new to the market."
This is an interesting consideration - with the next generation moving faster, it changes the key demographic make-up for brands, and may require a re-think as to how you're marketing and who you're marketing to.
To assist with this, Facebook commissioned Nielsen to conduct a 'behavioral and attitudinal survey of adults within their Homescan panel in the US' to examine purchasing habits across 20 key consumer packaged goods categories. Nielsen was then able to link those findings to media inputs to provide a comprehensive overview of when and how these shoppers are discovering and buying products.
The results have been compiled into an infographic (below). The main point of emphasis? Mobile is the key to connecting with the next generation of consumers, in every capacity that can be applied.