Late last month, Facebook was caught up in controversy over an admission that they'd artificially inflated their video metrics by mistakenly calculating their average video views data. The issue sparked a wider discussion about how online video views are measured and what counts as a relevant and beneficial metric when assessing video performance.
The debate over video metrics has been around for some time, but we're still no closer to establishing a uniform, industry-wide agreement on what each video metric actually means. This is most specifically highlighted by the varying ways in which each platform measures a video view - on Facebook, for example, they count a video view once a user has watched at least 3 seconds of a video, but on YouTube, it's more like 30 seconds.
If it sounds confusing, it kind of is - but this new infographic from Pressboard aims to provide additional context to help you get a clearer understanding of how each platform measures it's video view data.